OUR STORY

Armor of God Brand founder Maxwell Cole wearing faith-based jersey on steps

Person sitting alone in dark room representing spiritual struggle and hardship

Our Story: The Journey That Defines Us ⤵

For the last two years, I disconnected from everything and everyone that was negative in my life.

I walked away from a 9-5 that was consuming most of my time. I was spending 3+ hours driving through traffic in Los Angeles with a low quality of life.

My father started slipping into dementia. He began forgetting things, repeating himself, ignoring my calls, and slowly becoming a different person.

I ended a toxic relationship that was draining me mentally, spiritually, and emotionally.

At the same time, certain areas of my life were rapidly becoming unstable. My routine broke. My focus was sharp but I didn't feel like myself.

At 48, I realized I had to start over.

And that forced me to look at everything differently. I prayed for re-alignment.


Person standing in beam of light in dark corridor representing prayer and turning to God

WHERE THIS STARTED ⤵

When everything fell apart, I needed something that could actually help me function every day.

Something that slowed down my mind.
Something that kept me steady.
Something I could rely on every day.

A picture of a cross above my bedroom door took me back to this verse:

“Put on the full armor of God, so that you can take your stand.” — Ephesians 6:11

It was simple. Right in front of my face the entire time.

You are not meant to go through life unprepared, worried, fearful, and unprotected.

You are meant to be protected.


Armor of God Brand founder Maxwell Cole wearing faith-based baseball jersey with city skyline

WHAT WAS HAPPENING

“Our struggle is not against flesh and blood…” — Ephesians 6:12

That verse helped me understand what I was feeling.

I was dealing with:

constant mental pressure

overthinking

emotional and spiritual weight that didn’t match what was happening around me

It did NOT feel random.

There is always a lot more going on than what we can see.

Hands clasped in prayer in darkness representing spiritual warfare and seeking God

ARMOR OF GOD BECAME ⤵

Real to me. Something I used.

Every day.

Truth — helped me stop overthinking and see things clearly
Righteousness — helped me make decisions I wouldn’t regret later
Peace — kept me calm instead of reacting to everything
Faith is your shield — helped me handle pressure without breaking
Salvation — protected my mind when it started drifting
The Word — gave me direction when I didn’t know what to do next

This is how I started showing up differently every day.


SHOP THE COLLECTION

ARE YOU PROTECTED ⤵

Most people never think about protection until they’re already overwhelmed.
Look at how people are living right now.

Constantly thinking.
Fear.
Validation Seeking.
Misalignment.
Confusion.

Resentment.
Heartache.
Mentally drained.
Trying to stay strong but not able to every day.

People are not weak. Life is hard.

We often need spiritual protection.

That’s the difference.
If you think about it....

GOD IS BOUNDLESS ⤵

He doesn’t run out of strength if we do.
His power keeps expanding.

There were days I didn’t feel strong.

But I held onto this:

God is not limited by our situations.
He is not limited by how we feel.
He is not limited by what we see.

He is still present.
He is still working.
He is still covering us and providing life.
Nature is a perfect example of Him.

This is where spiritual strength comes from.

God never runs out of strength or space.

WHY BLACK AND WHITE ⤵

We keep everything black and white on purpose.

Duality.

Black represents:

pressure

stress

the challenges you deal with

the darkness on our world.

White represents:

truth

clarity

God in the middle of it

light

Light in a universe full of darkness and distractions.

Scripture is what matters.

Person in hoodie walking alone on city street representing walking through darkness toward light

THIS BRAND STANDS FOR ⤵

ARMOR OF GOD

Truth
Righteousness
Peace
Faith
Salvation
The Word

This is about the peace that protects us. His peace.

When your thoughts start racing
When you feel pressure
When you lose focus

This is why we put it on clothing.

When your day gets busy
when your mind starts drifting
you don’t forget what covering you.

WHERE I COME FROM AND WHY THIS EXISTS ⤵

I’m from Pittsburgh.

Blue-collar, steel city.
You work. You grind. You treat your friends, family, co-workers, and neighbors well. You handle things. You push through.

I always had a vision to build something Godly and based on faith.

This didn’t happen when life was going well. It happened when everything broke. That’s when I founded this brand during one of the most painful seasons of life.

Most people doubt this brand is going to work out. It took two long hard years of testimony, never giving up the unrelenting passion to help people build a deeper connection with God.

If you have taken losses, feel mentally drained, are trying to stay strong but going through some things, are in a toxic relationship, feel like giving up, or question whether God exists and if He can help you...

This is for you. You are not alone.

If you’re feeling disconnected, reconnect with God again.


Armor of God Hoodie - Maxwell Cole founder of Armor of God Brand

Woman sitting peacefully in meditation and prayer representing finding calm through faith
OUR MISSION IS CLEAR

Help people understand they are protected in His Armor.

One million people who know how to ARMOR UP.

You do NOT need to guess how to get through life anymore.

“Stand firm then… take up the shield of faith… and the sword of the Spirit, which is the word of God.”
— Ephesians 6:14–17

This brand stands for faith that holds, strength that does not break, and direction that does not drift.

Faith is your shield. God is your strength.

 


Nothing in your life stands outside of God.

God is boundless.

Person standing on cliff edge overlooking vast landscape representing God is boundless